Understand The Fans That

FanalyticsIQ turns complex sports markets into clear audience insights that power smarter decisions.

Transform raw market signals into an actionable

FanalyticsIQ is one of the only platforms that combines market signals with real-world behavior to reveal who’s driving demand. Our proprietary scoring model doesn’t just add data—it unlocks audiences, fuels engagement, and drives measurable results by ensuring your marketing dollars work harder for you through the power of data science.

Audience Intelligence at Scale

Sports Cards and Trading Card Games (TCG)
- Scan activity
- Category of cards (by sport, by TCG)
- Players scanned
- Teams scanned
- Sets scanned
- Collection value
- What’s added to collection
- Cards purchased
People
- Demographics: age, gender, marital status, children, education, occupation
- Financial: income, discretionary spend, net worth, credit cards, vehicles, category spend
- Housing: home value, mortgage information
- Employment: profession, small business owner
- Lifestyle: likes, interests, hobbies
- Technology: mobile user

About Fanalytics-IQ

FanalyticsIQ is the database product under The Collectors Data Store, LLC focused on combining millions of 3rd party data points to help companies target the most relevant marketable audience.

Our Commitment to Responsible Insights

At Fanalytics, we are committed to the ethical and responsible use of data. We believe in transparency and ensuring that our data practices respect the privacy and rights of individuals. Our data is used to provide insights that empower businesses to make informed decisions, while adhering to the highest standards of data protection and compliance.

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