Understand The Fans That

FanalyticsIQ turns complex sports markets into clear audience insights that power smarter decisions.

Transform raw market signals into an actionable

FanalyticsIQ is one of the only platforms that combines market signals with real-world behavior to reveal who’s driving demand. Our proprietary scoring model doesn’t just add data—it unlocks audiences, fuels engagement, and drives measurable results by ensuring your marketing dollars work harder for you through the power of data science.

Audience Intelligence at Scale

Collector Behavior

Scan activity and collection growth by sport, league, team, player, and set. Collection value, buying vs selling behavior, and upgrade patterns.

Cross-Fandom Affinities

Overlap across sports cards, trading card games, comics, and other collectibles. Women’s sports, niche leagues, and emerging IP collectors

Media & Content

Streaming and OTT subscriptions tied to specific leagues and events Social and creator-first collectors vs marketplace-first users.

Commerce, Brand & Sponsorship Signals

Ticket buyers, in-venue spenders, and stadium visitors by team and market Official merchandise and athleisure buyers aligned to teams, players, and IP

People & Household Context

Demographics: age, gender, marital status, children, education, occupation Financial profile: income, discretionary spend, net worth, credit usage, vehicles, category spend.

Technology & Engagement

DHobbies, interests, and adjacent passion points beyond the hobby Mobile-first vs multi-device usage and engagement windows.

About Fanalytics-IQ

FanalyticsIQ is the database product under The Collectors Data Store, LLC focused on combining millions of 3rd party data points to help companies target the most relevant marketable audience.

Our Commitment to Responsible Insights

At Fanalytics, we are committed to the ethical and responsible use of data. We believe in transparency and ensuring that our data practices respect the privacy and rights of individuals. Our data is used to provide insights that empower businesses to make informed decisions, while adhering to the highest standards of data protection and compliance.

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